Before signing on as Executive Director of the Small & Rural Law Enforcement Association (SRLEEA), Bill Rogers built a distinguished career as an Air Force Meteorologist, award-winning television producer, and CEO of Avant-Garde Productions. His company produces American Outdoors, the oldest outdoor television show in America, as well as Small Town Cop, which airs on the Law Enforcement Channel on Roku to more than 68,000 weekly viewers. Small Town Cop serves as a powerful marketing platform for SRLEEA, the only national law enforcement association in the country with its own television show.

Bill is the author of the widely praised book Behind The Badge – In Front of the Camera, a groundbreaking guide that takes law enforcement professionals inside the often-unseen intersection of policing and media. Written with a focus on small, rural, and tribal agencies, the book offers practical strategies, real-world case studies, and “Mic Drop Moments” that blend hard-hitting lessons with moments of humor. Bill presented the book at the University of Kansas during the SRLEEA National Conference, where it drew strong interest from law enforcement leaders nationwide.

A familiar face at major industry events, Bill and his production team regularly cover the SRLEEA National Conference, IACP Conference, and SHOT Show. Over the years, he has appeared on CBS Morning News, MTV, The Outdoor Channel, Motor Trend Television, The Culinary Channel, The Geekery View, HGTV, PBS, The Weather Channel, and numerous local TV stations across the country.

In his role at SRLEEA, Bill devotes significant time to filming ride-alongs with small and rural agencies, responding to member agencies nationwide, and coordinating with local, regional, and federal law enforcement partners. Beyond the executive office, his work often takes him into the field—whether diving into 32-degree glacial waters for American Outdoors, hunting record whitetail deer in sub-freezing conditions, testing new firearms with local officers, or tracking tag-and-release mountain lions with the Utah Department of Natural Resources.

Prior to his work in law enforcement media, Bill served eight years as an Air Force Meteorologist, then spent 25 years as a television meteorologist before transitioning into full-time television production and hosting. He also served as an adjunct professor for eight years at Broome Community College in upstate New York, teaching Marketing and Public Relations, Writing for the Media, and Meteorology.

Bill and his wife Joanne, also an Air Force veteran, are proud parents of nine children and grandparents to 30 grandchildren.